Released in September 2016, Tik Tok (or Douyin in Chinese) has now become the most popular social video app in China, focused on 15-second video formats.
Even museums joined the internet trend to try to attract the attention of a wider public by sharing videos of anthropomorphized museum treasures on this platform.

But… have we really considered the feelings of these cultural relics?

…where comes the inspiration of my illustration for Yu Culture‘s May newsletter.